CEO and Executive Consultant

As an established leader in the IT industry, Ashley Glassell Rockett brings the concept of Information Technology Consulting to her hometown of Shreveport, LA by launching Sheer Technology, LLC. Ashley has served in both IT and Accounting capacities for start-up companies and Big 4 Public Accounting offices in both Washington, DC, and Dallas, TX.

Ashley has coupled her experience as an award winning IT professional with her CFO experience to grow the IT Consulting concept and profession in Northwest Louisiana. She holds the Excel Communications Circle of Stars Award, given only to 1% of its worldwide associates. Ashley has been an integral part of teams streamlining Fortune 500 companies’ sales and internal documenting and has served as a partner in a start-up IT Consulting firm generating nearly $10 million in sales in a Top 5 community. Ashley is accredited by the Project Management Institute and has worked in the financial services, retail, real estate, and telecommunications industries.

Ashley is a Cum Laude graduate of Louisiana State University in Shreveport and of Loyola College Prep where she founded the FAiTH organization. Since 1990, FAiTH has proudly served nearly 10,000 homeless families during the holiday season. By purchasing and assembling food baskets for the families, and by being in direct contact with the adults and children benefiting from the FAiTH services, high school youth learn the value of community involvement at a young age. Ashley is married to David “Rocky” Rockett Jr. and lives in Shreveport, where they raise their four kids.

VP of Marketing and Executive Consultant

Emily Parratt has been an integral part of growing the technology offerings in Northwest Louisiana for over a decade and is proud to be a part of the Sheer Technology team. Some of her Sheer Technology projects are noted below.

Fund Accounting Firm – Software Requirements and SOP Training Documentation
Federal Government Contractor – IT Service Center Financial Analysis and State of Louisiana Cooperative Endeavor Agreement Compliance
Regional Life Insurance Company – Software Requirements, Selection, and Implementation
Oil and Gas Accounting Firm – Software Requirements and Selection
Software Start-up — SOP Compliance Documentation for FDA
Software Start-up – State of Louisiana Grant Administration
Local Mechanical Contractor – Network/Hardware Requirements and Selection
Government – Project Management Risk Assessment
Multiple Small Businesses – Website Content and Content Management Software Implementation
Local Retailer – POS Selection, Implementation, and Training
Rural Hospital – EHR Implementation Risk Assessment
Payroll SAAS Provider – Business Intelligence Software Requirements and Selection

Emily’s IT experience began in telecommunications where she learned database structure and querying, later helping scope the consulting department’s needs for an upgraded custom telecom audit software system. ERP sales exposed Emily to the software package market specific to small and medium sized business accounting and payroll processing – both within and outside of the manufacturing industry. Running a payroll for 500, customizing and implementing a CRM, assisting with scoping the needs of potential and existing clients, and scheduling implementations and upgrades provided her with a basis on the life cycle and use of ERP software. In her prior marketing roles in IT and Accounting, Emily created content for and launched multiple websites.

Emily’s degree in Communications/Professional Writing, experience with contract interpretation in the telecom and software industry, and early accounting experience auditing mineral royalties compliment the consulting role she plays today. And throughout her exposure to ERP, Payroll, Accounting, and CRM systems – both in sales and implementation – Emily developed a solid network of ethical practitioners locally, regionally, and nationally. Today these trusted relationships and the experience with contract interpretation help Sheer Technology clients navigate through the very complicated and expensive technology market.

A Suma Cum Laude graduate of Centenary College of Louisiana, Emily Parratt is a native of Shreveport and a CE Byrd Magnet Alumni.  A sample of her prior community involvement includes board membership of the Center for Families, President of Parents of Goldman School, Treasurer of Boy Scouts, Summer Activity Chair of Boy Scouts, and PTA Yearbook Chair.

Emily is married to Lyle Parratt and lives in Shreveport where they raise their son, Frankie. Outside of work, you can find her with family or friends when she’s not digging in the dirt or jogging.

Director of Delivery

Catherine’s marketing experience and multicultural insight has allowed Sheer Technology to enhance its website and user interface offerings. Her career path began as Director of Communications for the Mary Crowley Cancer Research Centers in Dallas, Texas, and after years of managing and executing the Center’s communications plan, she transitioned into an event planning role for one of the top zoos in the country. While at the Houston Zoo, Catherine and the award-winning events team doubled department revenues.

After traveling the world in 2009 and gaining exposure to a wide range of industries and geographies alike, Catherine joined Sheer Technology as a Marketing and Technology Project Management Consultant. In her role with Sheer Technology, she leads marketing and public relations efforts, as well as manages website creation and software documentation projects for clients large and small across the country.

Catherine has a bachelor’s degree in Corporate Communications and Public Affairs from Southern Methodist University. Among other things, she enjoys hiking, snow skiing, and yoga while living in Boulder, CO, with her husband, Matt Price.

Business Systems Analyst

Kris Svendsen began his IT career as a training and support analyst for Brinker International, one of the world’s leading restaurant corporations managing brands such as Chili’s and Maggiano’s. Kris was quickly promoted to Point of Sale Technical Lead, where he managed point of sale and back office systems for 1000+ corporate owned restaurants. In this position, Kris led an analysis and resolution effort to dramatically reduce restaurant down time and support center call volume. Such success led to his next Brinker promotion as Software and Web Application Engineer, providing daily support and deployment updates for custom web applications and ERP systems. This position required consulting and collaborating with software developers, database administrators, and network engineers to trouble shoot application development and system issues.

Following his years at Brinker, Kris became a Business Systems Analyst for Electronic Transaction Consultants Corporation. As part of the principal toll collection services provider in the country, Kris was able to utilize his backgrounds in both the business and IT domains to work as a liaison, examining each client’s toll collection needs to scope solution requirements. Kris serves as a valuable technical member of the Sheer Technology team, providing insight to Sheer Technology clients through database reporting and business rule translation.

Kris and his wife, Felizia, live in the Dallas area where they are raising their daughter, Miller.

Creative Director

David brings over 20 years of graphic design, marketing strategy and digital media expertise to Sheer Technology. His experience includes award-winning logos, branding campaigns, marketing collateral and website design for a wide range of clients in various industries, including Pier 1 Imports, La Quinta Inns & Suites, XM Radio and JCPenney.

David lives in Dallas near White Rock Lake with his wife and two daughters.